Case Study: Press Office for the 2024 Cycling Tourism Fair – Third Edition

Case Study: Press Office for the 2024 Cycling Tourism Fair – Third Edition

Since its inception, Rm Ideas Factory has collaborated with Bikenomist, the organizer of the Cycling Tourism Fair. After its debut in Milan, the fair relocated to Bologna, where the last two editions were held.

The third edition of the Cycling Tourism Fair was an extraordinary success, thanks to the diligent and strategic efforts of the press office. Here is a detailed overview of the activities carried out:

Press Releases

During the 2024 Cycling Tourism Fair’s promotion period, 195 press releases were recorded. This extensive coverage significantly contributed to the event’s visibility and success.

Content Produced

Press Releases in Italian (Trade): Since November, eight press releases were produced in Italian, targeting the trade sector:

1. Event date launch
2. Insight into winter destinations
3. Cycling tourism forum
4. Tour de France (since its Grand Depart was from Italy)
5. Trade fair program
6. Collaboration with Isnart
7. Awards
8. Closing of the fair

Foreign Press Releases: In parallel, six press releases were produced for the foreign market, translated into English, German, and Spanish:

1. Launch of the event date
2. Insight into winter destinations
3. Cycling tourism forum
4. Tour de France (since its Grand Depart was from Italy)
5. Fair program
6. Closing of the fair

Other Activities

• Sending of Specific Content and Contacts: Targeted content and contacts were sent upon request.
• Translations: The six foreign press releases were translated into English, German, and Spanish.
• Foreign Publications: 12 were planned, resulting in 13 publications.
• Follow-up: Content submission and follow-up with trade media.
• Targeting Specific Media: Content was sent to specialist cycling, outdoor, and lifestyle publications.
• Newsletter: B2B and B2C newsletters were sent to maintain high attention to the event.

Key Italian Trade Media Involved

Press coverage included collaborations with the most important Italian trade publications, ensuring widespread and targeted circulation:

• TTG Travel News
• Turismo & Attualità
• Travel Quotidiano
• L’Agenzia di Viaggi
• Travelnostop
• Trend Settimanale

Thanks to this integrated communication strategy and effective collaboration with the media, the 2024 Cycling Tourism Fair has gained wide visibility, solidifying its position as the benchmark event in the cycling tourism sector.