Case Study: Promoting Abruzzo through the GiroE! with Team Enjoy Abruzzo – Press Office & Content Creator
The participation of Team Enjoy Abruzzo in the GiroE!, an e-bike experience organized by RCS Sport and held alongside the Giro d’Italia, marked a significant promotional milestone for the Abruzzo region. This unique event provided an extraordinary platform for showcasing Abruzzo as a prime cycling destination. In this case study, we collaborated as the press office by creating a comprehensive communication strategy that included:
1 Press Release before the start of the event
1 Press Release at the end of the tour
Engaging content creation through storytelling that highlighted not only the stages and team performances but also the regions, villages, cultural landmarks, and beautiful sites across the country.