Case Study: Promoting Abruzzo through the GiroE! with Team Enjoy Abruzzo – Press Office & Content Creator

Events, News

The participation of Team Enjoy Abruzzo in the GiroE!, an e-bike experience organized by RCS Sport and held alongside the Giro d’Italia, marked a significant promotional milestone for the Abruzzo region. This unique event provided an extraordinary platform for showcasing Abruzzo as a prime cycling destination. In this case study, we collaborated as the press office by creating a comprehensive communication strategy that included:
1 Press Release before the start of the event
1 Press Release at the end of the tour
Engaging content creation through storytelling that highlighted not only the stages and team performances but also the regions, villages, cultural landmarks, and beautiful sites across the country.

Case Study: Press Office for the 2024 Cycling Tourism Fair – Third Edition

Events

Case Study: Press Office for the 2024 Cycling Tourism Fair – Third Edition

Since its inception, Rm Ideas Factory has collaborated with Bikenomist, the organizer of the Cycling Tourism Fair. After its debut in Milan, the fair relocated to Bologna, where the last two editions were held.

The third edition of the Cycling Tourism Fair was an extraordinary success, thanks to the diligent and strategic efforts of the press office.

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IMAGO – The Journey of the Shroud

Marketing & events

The “History of an Image” through Marco Ansaloni’s stunning photos in collaboration with National Geographic. Initially showcased at Palazzo Saluzzo Paesana in Turin during the Exhibition of the Holy Shroud in September 2016, this captivating exhibition later traveled to the Lanzo Valleys in Piedmont in 2019 in partnership with DMO Visit Piemonte

 

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Spain in Turin

Communication, Marketing & events, Trade & promotion

Tourism promotion initiative: In 2016, a vibrant tourism promotion initiative brought the essence of Spain to the heart of Turin. Partnering with the City of Turin and the Spanish Tourist Board, we showcased the best of Spain, featuring 11 regions and their top tourist attractions. This captivating event highlighted the rich cultural tapestry and stunning destinations of Spain, right in the center of Turin.